|Coordinator Social & Digital Media - EM Communications|
Company: University of Tennessee
Location: Knoxville, TN
Employment Type: Full Time
Date Posted: 06/27/2022
Expire Date: 08/27/2022
Job Categories: Education
Coordinator Social & Digital Media - EM Communications|
The Office of Enrollment Management Communications at the University of Tennessee, Knoxville, (UTK) invites applications and nominations for our Coordinator Social & Digital Media position. We are seeking candidates who can contribute in meaningful ways to the diversity and intercultural goals of the University.
The University and Region
UTK is the states flagship, land-grant university. We are a Research 1 university with 11 colleges and more than 30,000 students. With new leadership at the system, university, and college levels, UTK is poised for dramatic positive change focused on solving some of the most audacious, pressing problems our country and world face today. The city of Knoxville is a hidden gem surrounded by eight gorgeous lakes, with a beautiful and walkable downtown, a diverse music scene including internationally recognized festivals, active neighborhoods, unique restaurants, and a robust offering of diverse cultural and outdoor activities. UTK is located within easy driving distance to the Great Smoky Mountains, Atlanta, Nashville, Asheville, Charlotte, Louisville and Cincinnati. It is only a days drive to Memphis, Chicago, and Washington D.C. Knoxville and the surrounding counties have a population of more than 850,000 people.
The Enrollment Management (EM) division comprises more than 170 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, University Registrar, EM Communications, and Research & Analytics. The Office of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.
Hybrid/remote work schedule with in-person component.
Develop and maintain Division of Enrollment Management (EM) websites and social media accounts. Create a strategic plan for digital advertising, websites, and social media accounts. Work with the creative team on marketing efforts, content planning, calendar development, tracking, and analysis of digital ads. Organize the work of multiple contributors, managing a schedule shared among colleagues and partners for posting dynamic content in support of campaigns, events, milestones, and other opportunities that build, engage, and inform audiences. Develop, create, and post content for sharing on social media. Develop, implement, and maintain processes, guidelines, and schedules to ensure content remains up-to-date and is continually refreshed. Envision, create, and implement digital initiatives and innovative content dissemination approaches that grow social audiences and deepen audience engagement. Continuously perform assessments and analysis of projects to determine if changes are needed to meet the desired outcome and timeline.
Required Education and Experience:
Bachelor's degree- Communications, public relations, journalism, marketing, or related field.
2 years of professional experience related to duties and responsibilities.
Background in communications or related creative experience.
Preferred Education and Experience:
Advanced experience using social media and/or digital platforms.
Experience working with multiple priorities, fast moving projects, and tight deadlines.
Understanding of social and digital media best practices.
Experience with Slate or other CRM systems, Asana project management system.
Required Knowledge, Skills, and Abilities:
Knowledge and experience with social media platforms such as Instagram, Facebook, Twitter, Tik Tok, etc.
Must have excellent writing, grammar, proofreading, and creative skills
Possess strong self-discipline and motivation
Knowledge and understanding of MAC operating systems, Microsoft Office Suite, and Adobe Creative Suite
Knowledge of social media best practices
Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment
Ability to learn, be flexible to change, and be innovative
Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.
Strong organizational skills are essential
Ability to lead and manage projects
Ability to prioritize and manage multiple work responsibilities in time-sensitive situations
Ability to exercise good judgment and handle diverse and difficult situations with confidence, motivation, and flexibility
Possess and demonstrate a personal commitment to excellence and efficiency, and a passion to serve future and current Volunteers of all ages and backgrounds
Preferred Knowledge, Skills, and Abilities:
Advanced knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premier, Lightroom)
Sound knowledge of and experience with Slate CRM system and Asana project management system.
Knowledge of university style and communications standards.
Understanding of higher education priorities, processes, and workflow
Basic understanding of HTML and CSS
Advanced knowledge of digital analytic platform
Knowledge of marketing principles, concepts, techniques, and applications relevant to the field of promotion and advertising in higher education
Experience managing campaign budgets through digital advertising platforms
Experience that demonstrates a proven track record of delivering exceptional audience experiences that deepen engagement and drive outcomes
Knowledge of web design procedures, best practices, and the WordPress CMS
Knowledge of search SEO and SEM best practices
Experience with project management, social media management, and data reporting systems
For full consideration, applicants must submit a cover letter detailing relevant experience along with a resume and the name, e-mail address, and telephone number of three to five professional references.
Company Name: University of Tennessee
UT is the states flagship research institution, a campus of choice for outstanding undergraduates, and a premier graduate institution. Enrolling more than 30,000 students, the campus is in the foothills of the Great Smoky Mountains in beautiful East Tennessee. As a land-grant university, UT fulfills its access mission through a commitment to excellence in learning, scholarship, and engagement. The Enrollment Management (EM) division comprises more than 150 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, University Registrar, EM Communications, and Research & Analytics. EEO/AA Statement /Non-Discrimination Statement The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status. Inquiries and charges of violation of Title VI (race, color, national origin), Title IX (sex), Section 504 (disability), ADA (disability), ADEA (age), sexual orientation, or veteran status should be directed to the Office of Equity and Diversity (OED), 1840 Melrose Avenue, Knoxville, TN 37996-3560, telephone (865) 974-2498 (V/TTY available) or 974-2440. Requests for accommodation of a disability should be directed to the ADA Coordinator at the Office of Equity and Diversity.