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Associate Director, Consumer/Caregiver Marketing
Company: Otsuka Pharmaceuticals
Location: Princeton, New Jersey, NJ
Employment Type: Full Time
Date Posted: 06/24/2022
Expire Date: 08/24/2022
Job Categories: Biotechnology and Pharmaceutical
Job Description
Associate Director, Consumer/Caregiver Marketing
Job Description

The Associate Director, Consumer/Caregiver Marketing Lead is responsible for the overall strategic direction and tactical execution of caregiver marketing for a major asset expecting FDA approval in approximately 18 months. This position requires someone who can lead the consumer/caregiver strategy and lead one direct report through the pre- and post-launch periods. This role also involves significant direct-to-consumer/caregiver (DTC) marketing. S/he will manage launch executions, including TV, digital creative assets, media plans, and consumer-facing materials. The role requires the execution of strategies and the deployment and planning of resources, guided by key performance indicators and financial return on investment models.

This individual will work closely with alliance partners, creative and media agencies, market research, and other relevant functions. S/he will report to the US Launch Lead for this asset.

Key Responsibilities
Lead overall consumer/caregiver strategic direction; proactively identify relevant brand, customer, and competitive insights and ensure they are appropriately integrated into brand plans
Lead the development of branded DTC campaign, disease education, and media plans; prioritize execution and promotion mix to drive maximum value
Lead other functional teams and strategic partners (e.g., agencies, alliance organization) to ensure cooperation, shared responsibility in commercialization activities, and business performance
Work in close collaboration with business analytics and market research to track brand performance of key drivers; interact regularly with sales, sales training, medical, legal, regulatory, and external agency partners to ensure flawless execution of core strategies and tactics

Qualifications:

Required:
Bachelor's degree, MBA, or other relevant graduate or post-graduate degree
5-7+ years in marketing and/or selling pharmaceutical products
Consumer/caregiver marketing experience in pharma, including identifying market and customer needs and building strategic and tactical plans and brand promotions
Demonstrated ability to lead matrix teams and deliver strong results
Sense of urgency and adeptness at balancing short- and long-term priorities and managing multiple priorities effectively
Strong strategic skill sets, including effectiveness in identifying and addressing major strategic challenges (e.g., competition) and the ability to navigate complex market environments
Knowledge of medical/compliance/legal review processes
Alliance partnership experience
Up to 15% travel will be required,* based upon business needs
*Currently no/limited travel due to COVID-19

Preferred:
Prior experience with successfully launching a brand and/or an indication
Experience managing direct reports

Personal Attributes:
Ability to navigate within an ambiguous environment
Collaborative
Highly motivated
Results-driven with a high sense of urgency
Organized/detail-oriented

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

Disclaimer:

This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

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