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Digital Marketing and Metrics Manager, Global Services & Support
Company: Thermo Fisher Scientific
Location: Lincoln, NE
Employment Type: Full Time
Date Posted: 07/30/2021
Expire Date: 09/26/2021
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Information Technology, Internet/E-Commerce, Sales, Executive Management, Research & Development, Web Technology, Energy / Utilities
Job Description
Digital Marketing and Metrics Manager, Global Services & Support

Job Title: Digital Marketing & Metrics Manager
Requisition ID: 169908BR

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Location: Carlsbad, CA or Remote

How will you make an impact?

Partners closely on digital platform and marketing strategies and activities to support commercial excellence projects. This role also has strong analytics focus. You will be responsible for developing and maintaining KPI dashboards for various digital projects and funnel metrics in order to make data driven decisions.

What will you do?

  • Manage video email platform for GSS service sales team
  • Lead organic blog and social media content development and deployment
  • Social media marketing channel activation and management via SciShare platform
  • Lead Global Services and Support web optimization and SEO efforts
  • Serve as a customer journey expert for digital campaigns
  • Partner with Product Management team to develop and deploy Product Display Pages for direct and channel partner digital properties
  • Assist with paid digital placement, tracking and optimization
  • Monitor and manage spending on digital marketing activities to meet budget requirements
  • Manage key vendor relationships: billing process, access to tools (e.g. RevBase) and NDA agreements
  • Digital marketing analysis/reporting
  • Ensure appropriate marketing metrics are maintained, analyzed, and reported monthly

How will you get here?

  • Bachelor’s degree in business, marketing, communications or related field required.
  • Graduate coursework is preferred.

  • 5+ years of life marketing experience required.
  • Proven digital marketing and experience – portfolio of campaign/project examples across multiple channels with quantitative performance metrics.
  • Advanced knowledge of Power BI.
    • Strong in data manipulation, stitching and flows
    • Presentation and communication flair
    • Clean, intuitive and user-friendly dashboards
    • Merging table elements in different reports to show complete performance

Knowledge, Skills, Abilities
  • Ability to work in a fast paced and highly matrixed organization and is comfortable with change
  • Strong prioritization, leadership and decision-making skills
  • Proven track record of managing multiple projects in a fast-paced marketing environment with a demonstrated ability to meet deadlines and stay within budget
  • Demonstrated oral & written communications and interpersonal skills – strong customer (internal/external) orientation with the ability to gain buy-in and facilitate decision making processes
  • Strong analytical skillset
  • Strong planning and project management skills
  • Computer skills:
    • Advanced knowledge of Excel
    • Advanced knowledge of Power BI
    • Strong knowledge of Adobe Analytics reporting, and Salesforce.com
    • Strong knowledge of MS Word; PowerPoint
    • Email marketing experience, and video editing a plus
    • Photoshop and Illustrator experience helpful
  • Demonstrate Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
  • Ability to travel approximately 10 - 20%

At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Contact Information
Company Name: Thermo Fisher Scientific
Website: https://thermofisher.contacthr.com/...
Company Description:

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