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Director of Marketing and Communications
Company: The Broad
Location: Los Angeles, CA
Employment Type: Full Time
Date Posted: 11/25/2020
Expire Date: 01/25/2021
Job Categories: Advertising/Marketing/Public Relations
Job Description
Director of Marketing and Communications

The Broad is a high-profile contemporary art museum founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement. The Broad is home to the 2,000 works of art in the Broad collection, which is one of the world’s leading collections of postwar and contemporary art. 


The Broad has reimagined the 21st century museum visitor experience to create a welcoming, accessible, and inclusive environment from the museum’s physical design, to its online ticketing, to its visitor services program. The museum, which opened in September 2015, welcomes more than 900,000 visitors per year, 60% of whom are under the age of 35, and 63% of whom identify as BIPOC (Black, Indigenous, and People of Color).The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has actively loaned collection works to museums around the world since 1984. 


The Broad has been rewriting the norms and traditions of contemporary art museums since its founding and is well positioned to be a catalyst for continued change and progress. A vital member of the leadership team who will assist The Broad in these efforts is the Director of Marketing and Communications (DMC). Reporting to both the Director and Deputy Director, the DMC will be creative, collaborative, and forward-thinking and will provide both strategic vision and leadership, and operational expertise and skills to achieve excellence in all things marketing and communications, including media relations, advertising, social media, and audience development efforts. The DMC will be a subject matter expert in marketing and communications, approaching the work with a goal of continual improvement and innovation. The DMC will include approaches outside of the box of conventional cultural marketing, reaching across digital and traditional platforms, and ultimately continue to establish an exciting and enduring local, national, and international identity for the museum as a welcoming, inclusive, and premier cultural destination.


The DMC will understand the importance of meeting this transformative moment in the global museum sector. They will engage with museum staff and leadership to cultivate a culture of openness, nimbleness, and curiosity to support The Broad in the critical conversation around DEI, and the nuances of how museums effectively engage with the communities they serve. The DMC should have a deep personal commitment to, and understanding of diversity, equity, social justice, accessibility, and inclusion issues as well as a commitment to working across differences.


Specific responsibilities include:


Strategic Marketing and Communications Thought Leadership - Develop and implement a strategic communications and marketing plan to maximize awareness of and audience for the museum and its programs.


Collaborative Relationship Building - Champion expanding the voice of the museum and telling its stories.


Lead Public Relations and Communications Efforts - Create and manage media relations and public information strategies—local, national, and international.


Lead Marketing and Branding Efforts - Develop and implement integrated marketing plans for exhibitions, public programs, events, and e-commerce. Craft and implement a holistic and top-performing social media strategy, with an ability to engage an audience across ages, locations, identities, and a spectrum of exposure to contemporary art. Continue to drive forward corporate sponsorship and partnership on behalf of The Broad. 


Oversee Audience and Institutional Research - Track attendance metrics and data, evaluate visitor satisfaction and trends, and report to management with recommendations for improvement.


The ideal candidate will have the following professional and personal qualities, skills, and characteristics: 


  • A record of professional experience that demonstrates progressive responsibilities and significant hands-on marketing and communications experience;

  • Deep experience in all areas of marketing, including: website tracking and metrics; social media; PR and advertising; videography and photography; email marketing and communications; CRM database; SEO; mobile engagement platforms; E-commerce, including website optimization, email acquisition strategies, and customer conversion;

  • Exceptional communication skills, verbal and written, internally focused and externally focused;

  • Drive and ambition to pursue excellence;

  • Skilled at managing within a compact and nimble organization, responsible for both high level strategy and logistical implementation;  

  • Deep curiosity about contemporary art and culture; 

  • Experience in marketing and communications for visitor/customer focused organizations such as cultural, arts, or tourism is preferred.


The full position profile can be found here. 


Koya Leadership Partners has been exclusively retained for this search. Tom Phillips and Ally Johnson are leading this search. To express your interest in this role, please submit your materials here. To make recommendations for this role, please email Tom and Ally directly here. All inquiries and discussions will be considered strictly confidential.


The Broad is an equal opportunity employer encouraging excellence through diversity.


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