HBCU Sports Menu

HBCU Sports
View Latest Posts
View Subscriptions
Posting Instructions

Active Bloggers

Reggie Culpepper Reggie Culpepper
Clark Atlanta University class of 1998
Brian J. Packer Brian J. Packer
Morehouse College class of 2005
HBCU CONNECT HBCU CONNECT
Central State University class of 1995
LaMarr Blackmon LaMarr Blackmon
Cal St Univ, Long Beach class of 1992
Kennedy Williams Kennedy Williams
Spelman College class of 2020
Joel Savage Joel Savage
class of 1993
Will Moss Will Moss
Hampton University class of 1995
Kara Masterson Kara Masterson
class of

Bayou Classic Announces Presenting Sponsors of Halftime Show

Bayou Classic Announces Presenting Sponsors of Halftime Show
Posted By: Kennedy Williams on September 21, 2021

The Bayou Classic announced that Grambling University Foundation, Inc. and the Southern University System Foundation, Inc., have extended their corporate partnership agreement with The Coca-Cola Company and Coca-Cola Bottling Company United, Inc. (UNITED) to become the Official Presenting Sponsor of the Annual Bayou Classic Halftime Show.

The Bayou Classic ranked as the #1 HBCU Classic in the nation, is the iconic collegiate gridiron matchup between Southern University and Grambling State University. The 48th Annual Bayou Classic, presented by Procter & Gamble, will be played Nov. 27, 2021, at the Mercedes-Benz Superdome in New Orleans.

This partnership allows Coca-Cola to continue to demonstrate its ongoing support of Historically Black Colleges and Universities (HBCUs), and leverage the classic’s live events, digital and social media assets as well as pre-existing national broadcast and media rights. The partnership also includes exclusive rights for Coca-Cola as the “official soft drink of the Bayou Classic.”

“We are very excited to have The Coca-Cola Company and Coca-Cola UNITED on board as a presenting sponsor of the Bayou Classic Halftime Show,” said Dottie Belletto, President and CEO of NOCCI (New Orleans Convention Company, Inc.), the event management firm for the 48th Annual Bayou Classic.



“Thanks in large part to their continued support, we are confident that both our families and fans will continue to have a halftime experience they will never forget.”

Coca-Cola has been a proud partner of the Bayou Classic for more than ten years.

“The Coca-Cola Company and Coca-Cola UNITED are proud to support the rich tradition between Southern University and Grambling State University,” said Morio Lee, Director of Multicultural Marketing and Community Affairs for Coca-Cola UNITED’s West Region. “We are also honored for the continued opportunity to connect with Historically Black Colleges and Universities that play such a vital role in the communities we serve.”

“Southern University and the SU System Foundation are excited and grateful for The Coca-Cola Company and Coca-Cola UNITED’s continuing sponsorship of our renowned Bayou Classic and Historically Black Colleges and Universities,” said Ray L. Belton, President-Chancellor, Southern University System “This partnership expansion further indicates Coca-Cola’s commitment to showcasing HBCU talent and to providing resources to enhance the academic and athletic programs of Southern and Grambling.”

“Coca-Cola continues to be a valued partner in the fan and game day experience and the halftime show is an important part of that,” said Grambling State University President Rick Gallot. “As we look forward to returning to New Orleans by attending this much-anticipated event, we are grateful to Coca-Cola for their support of the Bayou Classic Halftime show.”

SOURCE: Grambling State University
If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
Comments
Please Login To Post Comments...
Email:
Password:

 
More From This Author
UNCF and the Silicon Valley Leadership Group Forge Partnership to Address Diversity, Equity and Inclusion in Silicon Valley
Pepsi Invests $3 Million for Celebration Bowl Commercial Featuring FAMU and Jackson State Bands
Do You Have a Passion for Helping People with Developmental, Mental Health, or Other Life Challenges? This Job is For YOU!
Tompkins County is Looking for Black Professionals to Fill its Workforce Development Director Position, APPLY NOW!
Notre Dame Now Has A Black Head Football Coach!
Don't Miss Amazon's Software Development Interview Prep Sponsored by HBCU Connect!
Latest HBCU Sports
Clark Atlanta University Athletic Director Announces Leadership Change for CAU Football Program

Clark Atlanta University Athletic Director Announces Leadership Change for CAU Football Program

Clark Atlanta University Athletic Director, Dr. J Lin Dawson, recently announced a leadership change in the Panther football program as Tim Bowens, head coach for the past three years, has been reliev ...more
Kennedy Williams • 498 Views • November 23rd, 2021
NFL to Host 2nd Annual Madden NFL 22 x HBCU Tournament with 16 Finalists to Compete in Los Angeles During Super Bowl LVI Week

NFL to Host 2nd Annual Madden NFL 22 x HBCU Tournament with 16 Finalists to Compete in Los Angeles During Super Bowl LVI Week

The National Football League (NFL) today announced its 2nd annual Madden NFL 22 x HBCU Tournament with EA to celebrate the impact of HBCUs headlined with a competitive tournament and career developmen ...more
Kennedy Williams • 276 Views • November 17th, 2021
Sonja Stills to Become First Female Commissioner in MEAC and HBCU Division I History!

Sonja Stills to Become First Female Commissioner in MEAC and HBCU Division I History!

NORFOLK, Va., – After a comprehensive and competitive national search by Parker Executive Search Firm, the MEAC Council of Presidents and Chancellors announced on Tuesday that Sonja Stills will become ...more
Kennedy Williams • 595 Views • October 26th, 2021
Son of Pro Football Hall of Famer Edgerrin James Commits to Howard University

Son of Pro Football Hall of Famer Edgerrin James Commits to Howard University

Eden James, son of 2020 Pro Football Hall of Fame inductee Edgerrin James, is headed to an HBCU. The three-star running back turned down offers from Miami, Wake Forest, and Indiana to commit to Howard ...more
Kennedy Williams • 2,560 Views • October 6th, 2021
Alcorn State's Athletic Director Derek Horne Resigns

Alcorn State's Athletic Director Derek Horne Resigns

Alcorn State University will soon be looking for a new athletic director after the latest one resigned. Last week, Derek Horne, who has served as the school's athletic director since 2014, announce ...more
Kennedy Williams • 1,807 Views • October 5th, 2021
Popular HBCU Sports
Sources: Deion Sanders Finalizing Deal to Become Head Coach of HBCU - Jackson State University!

Sources: Deion Sanders Finalizing Deal to Become Head Coach of HBCU - Jackson State University!

Pro Football Hall of Fame cornerback Deion Sanders is finalizing a deal with Jackson State University to become the school's next head coach, according to Sports Illustrated's Ross Dellenger. ...more
Will Moss • 79,954 Views • September 18th, 2020
HBCU North Carolina Central Now The Favorite to Land Lebron James Jr. Son of Superstar Lebron James

HBCU North Carolina Central Now The Favorite to Land Lebron James Jr. Son of Superstar Lebron James

Duke has long been considered a favorite to land LeBron James Jr., son of the Los Angeles Lakers superstar and living NBA legend. In the wake of today’s monumental Makur Maker news, oddsmakers think t ...more
Will Moss • 77,623 Views • July 20th, 2020
Coach Deion Sanders & Jackson State Make Offer to Top High School Football Prospect and LSU Commit, Khamauri Rogers!

Coach Deion Sanders & Jackson State Make Offer to Top High School Football Prospect and LSU Commit, Khamauri Rogers!

Holmes County football coach Marcus Rogers had one main statement to make when his son Khamauri Rogers, the top junior in Mississippi, received an offer from Jackson State on Sept. 23. "I don't kno ...more
Will Moss • 64,369 Views • October 5th, 2020
Deion Sanders Announces His Coaching Staff @ HBCU, Jackson State University!

Deion Sanders Announces His Coaching Staff @ HBCU, Jackson State University!

JACKSON, Miss. – Jackson State head football Deion Sanders is excited to announce his inaugural coaching staff. The staff includes a unique blend of coaches at the NFL, intercollegiate, and prep level ...more
Will Moss • 52,546 Views • December 7th, 2020
Please Give Us a Like on Facebook!