Client News & Resources Menu

Client News & Resources
View Latest Posts
View Subscriptions
Posting Instructions

Active Bloggers

HBCU CONNECT HBCU CONNECT
Central State University class of 1995
Will Moss Will Moss
Hampton University class of 1995
Elynor Moss Elynor Moss
North Carolina Central University class of 2003
Steven Lively Steven Lively
class of 1983
Albert Slocum Albert Slocum
Howard University class of 1993
Anica Oaks Anica Oaks
class of 2012
LaMarr Blackmon LaMarr Blackmon
Cal St Univ, Long Beach class of 1992
Reggie Culpepper Reggie Culpepper
Clark Atlanta University class of 1998

The Value of Non-Traditional Forms of Diversity Recruiting

The Value of Non-Traditional Forms of Diversity Recruiting
Posted By: Elynor Moss on June 30, 2020

There’s a reason why traditional diversity recruitment methods are used consistently—many have proven successful, so why not continue using them. Job fairs, career expos, and targeted listings are all effective ways of finding candidates to diversify your talent pool. However, their blessing is also their curse—they work, but they’re also common. Everybody’s doing it. Recruiting becomes a labor when you’re directly competing with a dozen other organizations. Moreover, the “get in, sign your name, get out” assembly line of traditional corporate job fairs does little to foster the partnership and community involvement that recruitment strategies need.

Non-Traditional Recruitment
Don’t worry about fitting in with the standards set by a sea of traditional recruiters. Recruitment efforts benefit from standing out and offering something different to those you’re hoping to reach. Employing non-traditional forms of diversity recruitment can improve your recruiting efforts in several ways:

• Positioning yourself as a leader in diversity outreach, cultural sensitivity, and recruitment strategies

• Engaging with your prospects on a more active and personal level

• Finding talent and prospects for your workforce who are overlooked by traditional forms of outreach

With these benefits in mind, let’s review a few strategies you can employ to diversify both your workforce and your recruitment strategies:

Create a Corporate Culture of Acceptance
Many candidates are wary of recruiters having their best interests at heart—this is particularly true for targeted diversity recruitment. To avoid this, you must create a brand identity that values diversity and the importance of varying cultural perspectives. This helps establish your organization’s credibility when seeking new candidates and helps guarantee that your workplace is inclusive and sensitive to the needs of a diverse workforce.

Social Media Networking
Though traditional networking is still an important method of recruitment, online social networking is increasingly playing an important role.



Studies, such as one conducted by the Pew Research Center, have shown users of social media networks tend to be more trusting of their contacts, have closer relationships with them, and are more open to suggestions from their networks. These networks range from the more known, such as Facebook and LinkedIn, to diversity-focused ones like HBCUConnect.com. Tapping into these networks, such as by having existing employees act as recruiters or by joining specialized groups, can lead to higher-quality candidates as people spread the word about your organization’s openings.

Community Partnerships
Working with local businesses and community groups is an effective way of increasing the visibility of your recruitment efforts and supporting better cultural awareness overall. This is a critical part of recruitment and establishing yourself as a leader in diversity growth—candidates don’t want to feel like a statistic; they want to feel like the valued community members they are. This is where public awareness and active engagement with your prospects edges out the interaction found in traditional recruitment strategies.
Ingraining your organization in community groups lets members explore what you have to offer in a safe setting. Recruitment isn’t just about bringing people on board; it’s about committing your organization to the continuing goals of cultural awareness, education, and sensitivity. Resources like HBCUConnect.com can be the ideal way to connect with local community members and like-minded individuals who are working towards these goals.

Event Planning
Part of non-traditional diversity recruitment involves finding the faces that traditional recruitment efforts don’t normally reach. This means going outside of the job fairs, cultural groups, and diversity-focused organizations to find candidates whose talent and insight may have otherwise gone unnoticed.

Organizing community events to bring people together can be an effective way of finding these prospects. Make these events inclusive and focused on celebrations of culture and community rather than recruitment itself. Your goal here is to bring the “diamonds in the rough” out of the woodwork—these populations may have had some reason for avoiding typical recruitment strategies in the past. Prioritize co-operation and community growth during these events and keep the focus on what value you can bring to them.



If you enjoyed this article, Join HBCU CONNECT today for similar content and opportunities via email!
Comments
Please Login To Post Comments...
Email:
Password:

 
More From This Author
Howard is the HBCU becoming college basketball’s offseason champs
Explore internship and career options available to professional ready applicants!
Three HBCUs Create Racial Justice Centers To Combat White Supremacy
5 Star Recruit Kennedy Chandler Receives Multiple Offers from HBCUs
Netflix CEO is donating $120 million to HBCUs, wants it to celebrate
It's the least we can do! Help us Honor the service workers who have helped us survive during Corona Virus harships.
Latest Client News & Resources
Employer FAQ - Frequently Asked Questions from Employers on HBCUConnect.com

Employer FAQ - Frequently Asked Questions from Employers on HBCUConnect.com

Here are some frequently asked questions, and answers that we get from employers using our site: Do you offer discounts for recurring job postings? Yes, we do offer discounts for multiple job post ...more
Will Moss • 60 Views • August 3rd, 2020
4 Initial Strategies for Starting Your Diversity Recruitment Outreach

4 Initial Strategies for Starting Your Diversity Recruitment Outreach

Increased talent diversity is a common goal for most businesses these days. Though many organization want a more diverse workforce, most organizations are unaware of how to achieve it. Diversity ...more
Elynor Moss • 393 Views • June 30th, 2020
5 Bilingual Strategies that will Benefit Your Recruitment

5 Bilingual Strategies that will Benefit Your Recruitment

Just how inclusive is your diversity recruitment campaign? Although the foundational goals of diversity recruitment (building relationships, broadening your business’ perspective, establishing comm ...more
Elynor Moss • 373 Views • June 30th, 2020
Leveraging Media Channels for Diversity Engagement

Leveraging Media Channels for Diversity Engagement

What makes a strong diversity recruitment campaign? There are plenty of recruitment strategies out there, but most rely on a single idea: reach as many qualified eyes as possible. Diversity recruit ...more
Elynor Moss • 372 Views • June 30th, 2020
4 Tips to Enhance Diverse Candidate Retention within Your Workforce

4 Tips to Enhance Diverse Candidate Retention within Your Workforce

Finding qualified candidates to meet your diversity goals is a daunting task. As all diversity recruiters know, seeking out, interviewing, and integrating new candidates isn’t a short process. It b ...more
Elynor Moss • 645 Views • June 30th, 2020
Popular Client News & Resources
2011 Texas Southern University Tiger Career Exposition

2011 Texas Southern University Tiger Career Exposition

Dear Employers: It is indeed a pleasure to invite you to Texas Southern University's (TSU) 2011 Career Exposition. The event will be held on September 29, 2011 from 10:00 a.m. - 2:00 p.m. in the TS ...more
Elynor Moss • 45,053 Views • June 24th, 2011
Check out the Top 20 College Majors for HBCU Students

Check out the Top 20 College Majors for HBCU Students

Do you want to know what the Top 20 Majors are that HBCU Students are choosing? If so, check out our list that was generated by polling the members of HBCUConnect.com. 1. Business Administration 2 ...more
Elynor Moss • 37,554 Views • August 9th, 2011
Check here for your list of Historically Black Colleges that offer a concentration in Sales...

Check here for your list of Historically Black Colleges that offer a concentration in Sales...

Please check out the list below of HBCUs that offer sales courses and/or degrees. If you need help contacting these colleges let our staff know and we are happy to help you connect. HBCUs with Sale ...more
Elynor Moss • 37,177 Views • July 14th, 2011
Microsoft & HBCU Connect Launch New Online Technical Challenge to offer jobs to African Americans.

Microsoft & HBCU Connect Launch New Online Technical Challenge to offer jobs to African Americans.

HBCUConnect.com, in partnership with Microsoft, recently announced a contest to promote opportunities for minority professionals with experience in the IT industry, to compete for prizes, recognition ...more
Elynor Moss • 35,770 Views • April 23rd, 2014
Microsoft & HBCU CONNECT Announce VIP Recruitment Event in May for Black Tech Professionals

Microsoft & HBCU CONNECT Announce VIP Recruitment Event in May for Black Tech Professionals

In partnership with Microsoft Cloud & Enterprise Business, Microsoft IT, and Global Foundations Services, HBCU CONNECT is offering black technical professionals the opportunity to meet with representa ...more
Elynor Moss • 35,568 Views • April 23rd, 2014