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Media & Owned Channel Science Leader / Analytic Manager 7
Company: Wells Fargo
Location: Saint Louis, MO
Employment Type: Full Time
Date Posted: 09/15/2021
Expire Date: 10/19/2021
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Banking, Computers, Software, Customer Service and Call Center, Finance/Economics, Financial Services, Information Technology, Insurance, Legal, Military, Retail/Wholesale, Sales, Science, Purchasing, Executive Management, Quality Control, Research & Development
Job Description
Media & Owned Channel Science Leader / Analytic Manager 7
Job Description

About Wells Fargo

Wells Fargo & Company is a leading financial services company that has approximately $1.9 trillion in assets and proudly serves one in three U.S. households and more than 10% of all middle market companies in the U.S. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending; Commercial Banking; Corporate and Investment Banking; and Wealth and Investment Management. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Consumer & Small Business Banking (CSSB)

Consumer and Small Business Banking (CSBB) provides financial services to 21 million retail bank households and three million small business customers through approximately 4,900 retail branches, 17 customer service centers, and more than 13,000 ATMs in 36 states and the District of Columbia. We serve and help individuals and families in many aspects of their lives, helping them buy homes, open first bank and savings accounts, buy cars to get to and from work or school, and start or grow small businesses. CSBB is focused on innovating and transforming with the customer at the center, better enabling customers to engage with us how, when, and wherever they choose. As an industry leader in many consumer and small business areas – including retail deposits, debit card transaction and purchase volume, and small business lending – our primary goal is delivering for our customers.

Consumer Lending (CL)

Wells Fargo’s Consumer Lending businesses empower millions of customers to achieve their dreams every day. Whether it’s buying a home, purchasing a car, funding a significant purchase, or making important daily credit card purchases, Consumer Lending provides important credit products and services that help our customers succeed. The group includes Home Lending; Auto; Cards, Retail and Merchant Services; Personal Lending; Consumer Lending Control; and Consumer Lending Shared Services.

The Consumer Lending team partners with other businesses across Wells Fargo to create and deliver transformational experiences that help customers gain access to credit. The vision for the Consumer Lending business is to leverage technology and data to make it simple for customers to easily access credit when and where they need it. Consumer Lending serves customers across the country through our distribution network of more than 5,300 retail banking branches and Home Lending offices, as well as online and digital channels.

Wealth & Investment Management (WIM)

Wealth & Investment Management, or WIM, is one of the United States’ leading providers of financial and investment services. WIM provides a full range of personalized wealth management, investment, and retirement products and services to meet clients’ unique needs and help them achieve financial goals. Our mission is to help clients pursue their financial goals with confidence. We accomplish this by:

  • Building enduring client relationships through sound, thoughtful, and objective advice
  • Developing individualized plans for clients to help meet their financial objectives
  • Helping clients build, manage, preserve, and transition their financial resources and wealth

Through Wells Fargo Private Bank, WIM is also a leading provider of trust, investment, and fiduciary services, including personal trust services and a number of specialized wealth services designed to meet the diverse needs of high-net-worth clients

Customer Data and Engagement Platforms (CDEP)

The Chief Customer Office is a function that spans Wells Fargo’s three Consumer Lines of Business.  The goal of the function is to build cutting-edge data and analytics assets and deploy them to directly improve Customer Experience and deepen customer relationships – across digital, marketing and front-line channels.

The Role

The Consumer Analytics Group will have the responsibility for all modeling, as well as Paid & Owned Channel analytics for the Consumer businesses.  In addition, it will support Marketing Science for CSBB. 

The Consumer Media & Owned Marketing Channel Science function will focus on all paid media & owned channel tactics/programs across the Consumer businesses.  Each Consumer business will have their own Marketing Science groups that will be responsible for the marketing analytics for their respective areas.  This function will compliment those groups by acting as a centralized function to understand how our paid media and owned channel tactics are performing across CSBB, Consumer Lending, and Wealth & Investment Management.  They will partner with the Marketing Science groups to ensure tactics are coordinated, complimentary, and optimized. 

This function will directly support the Consumer Marketing CMOs and their leadership team members providing comprehensive views on how our collective paid media and owned channel initiatives are working, provide insights, and generate/promote best-practices. 

Areas of focus:

  • Broadcast Media Analytics
  • Digital Media Analytics
  • Direct Mail Analytics
  • Sponsorships Analytics
  • Econometric / Marketing Mix / Attribution
  • Wellsfargo.com
  • Mobile
  • Branch & ATM
  • Email
  • Personalization Science (Decision Engine)

This role will require very strong consultative skills as it will interface with business leaders to understand their objectives, timing, and outcomes – and how to synthesize that into analytical approaches that balances accuracy, speed, and business impact.  Conveying that approach and affiliated recommendation in such a way to provide stakeholder support is essential. 

Thorough back-end analytics will produce both insights and decision logic for Consumer Marketing leadership to support next-steps or other contemplated actions.  Expert results packaging and delivery is required.

Responsibilities Include:

  • Organizing and managing a team of data scientists
  • Understand end-to-end key business analytics processes that can be mapped, ingested, and then optimized.
  • Working with the leaders across the Consumer Analytics Group to gather requirements, plan for support (project management as needed), and deliver based on internal Service Level Agreements (SLAs).  Goal here is to increase our speed to market w/o increasing risk.
  • Attracting and developing top data scientist talent (and support any recruiting programs across the Consumer Analytics teams).
  • Establishing performance metrics to ensure we are meeting our internal team needs and align with other Consumer Marketing function OKRs.
  • Participate in all cross-team transformation programs (Agile, Tool & Platforming, etc.)
  • Develop strong partnership with Legal, Risk, and Compliance to ensure the Consumer Science Group is operating effectively, and delivering a supported analytic product.

The Candidate

The successful candidate will demonstrate leadership and credibility with a proven ability to influence broadly across a matrixed organization, create engagement, and drive results. This executive will be articulate and have strong interpersonal effectiveness with an impeccable reputation for integrity, accuracy, consistency, and business acumen. Key areas of experience include financial services and consumer segments.

Required Qualifications

  • 12+ years of experience in analytics, modeling, or a combination of both
  • 10+ years of management experience; or 5+ years of leadership experience in an advanced quantitative analytics function

Other Desired Qualifications
  • 10-years Financial Industry (or closely related) experience in model development experience
  • Experience managing dynamic, problem-solving (often unstructured problems) teams
  • Expertise in managing a paid Media Analytics function to include:
  • Strong understanding of paid media and owned channel tactics, processes, and strategies
  • Marketing Campaign Rationalization
  • Marketing Budget and Objective Alignment (high-scale, high-ROI, and on-time)
  • Partnership on Testing Measurement & Optimization and Modeling Methodologies with Consumers Marketing Science teams.
  • Partnership on Marketing Business Case Support, Campaign Tracking Projections & Forecasting with Consumer Marketing Science teams.
  • Consolidation of tactic early reads, response reads, and quality maturation analyses
  • Optimization assessment and future program recommendation support
  • Experience in managing the integration of analytics with technology solutions for business operations
  • Experience managing a team that interfaces with a broad set of clients across the firm and process/project management.
  • Excellent verbal and written communication skills and the ability to communicate complex ideas to non-quantitative colleagues in a concise and clear fashion.
  • Experience building relationships across lines of businesses, influencing partners, as well as providing credible and effective challenge
  • Interacting with senior management and regulators (if needed) on key analytical issues, including the identification, management and mitigation of analytical risk
  • Ability to combine a perpetual interest in learning, and deep knowledge of industry best practices/standards to build a world class organization
  • Proven track record of developing and leading a team of strong quantitative analysts.
  • Ability to effectively communicate information to a variety of audiences


  • Up to 25%


    All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

    Relevant military experience is considered for veterans and transitioning service men and women.

    Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

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