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Associate Marketing Manager, Salesforce - ACUVUE
Company: Johnson & Johnson
Location: Jacksonville, FL
Employment Type: Full Time
Date Posted: 07/31/2021
Expire Date: 10/13/2021
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Biotechnology and Pharmaceutical, Healthcare, Other, Healthcare, Practitioner and Technician, Information Technology, Sales, Executive Management, Medical
Job Description
Associate Marketing Manager, Salesforce - ACUVUE

Johnson & Johnson Vision, a member of the Johnson & Johnson Family of Companies, is currently seeking an Associate Marketing Manager, Salesforce to be based in Jacksonville, FL.

 

Johnson & Johnson Vision is committed to improving and restoring sight for patients worldwide. Since debuting the world’s first disposable soft contact lens in 1987, it has been helping patients see better through their world leading ACUVUE® Brand Contact Lenses. In 2017, J&J expanded into cataract surgery, laser refractive surgery (LASIK) and consumer eye health and now serves more than 60 million patients a day across 103 countries with its eye health portfolio.

 

JJV strives to be at the forefront of groundbreaking digital applications and expertise within the Health Care industry, demonstrating and investing in the latest digital technology to deliver market-leading eye care solutions for our millions of patients and professionals.

 

Growing on a diverse company culture, J&J celebrates the uniqueness of our employees and is committed to inclusion and equal opportunity where everyone can passionately lead, grow, and inspire each other to meet their professional aspirations.

 

The Associate Marketing Manager (AMM), Salesforce, will develop the global CRM vision for JJV, driving patient loyalty for the ACUVUE® brand. This position plays a crucial role in devising the roadmap for the creation of a robust CRM strategy using Salesforce Marketing Cloud (SFMC). The AMM, Salesforce will enable new and optimize existing CRM journeys, functionality and capabilities to enable successful entry and retention in the contact lens category.

 

Key Responsibilities:

  • Collaborate closely with local and regional marketing teams to understand the consumer and professional mindset and uncover insights-based CRM opportunities.
  • Develop a flexible CRM strategy that maximizes current state technology and data infrastructure while simultaneously working to build capabilities that will support a compelling and relevant future strategy.
  • Partner with brand management, the professional education team and agency partners to use meaningful, engaging content to support CRM strategies and ensure message pull through to CRM communications.
  • Execute rapid test and learns in partnership with local markets to accelerate the evolution of CRM towards increasingly targeted, personalized one-to-one communications
  • Define, monitor and visualize success metrics, generating easily digestible executive reports with meaningful recommendations to optimize engagement and retention.
  • Act as a steward of the Salesforce platform, advising regions of relevant product releases and providing support to grow adoption of self-service capabilities.
  • Serve the regions and local markets as a global CRM expert and connector, transferring learning and best practices globally in partnership with global brand management platform teams.
  • Manage budgets and agency scopes.

Qualifications

Education:

  • A minimum of a Bachelor’s degree required
  • A Master’s Degree of equivalent is preferred

Experience and Skills:

  • Minimum of 3 years of progressive business experience is required, preferably with relevant digital or marketing experience
  • Analytical skills, including familiarity with tools such as Google Analytics, social & media analytics and Tableau with ability to mine data for understanding, and insight
  • Understanding of measurement approaches to assess business impact
  • Outstanding business communication skills, with demonstrated ability to communicate complex messages to diverse audiences

Preferred:

  • Prior experience in CPG, healthcare or direct to consumer in medical device, pharmaceutical, biotech or other healthcare preferred
  • Prior experience working with advertising agencies and agency management experience is preferred
  • Knowledge of digital marketing strategies and channels preferred
  • Prior experience with Salesforce Marketing Cloud and Sales Cloud is preferred

Other:

  • This position may require up to 10% domestic and/or international travel

This position is based in Jacksonville, FL. (Open to remote candidates).

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


Primary Location
United States-Florida-Jacksonville-7500 Centurion Parkway
Organization
Johnson & Johnson Vision Care, Inc. (6094)
Job Function
Marketing
Requisition ID
2105953692W
Contact Information
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