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Corporate Reputation Manager
Company: PetSmart
Location: Phoenix, AZ
Employment Type: Full Time
Date Posted: 07/31/2021
Expire Date: 11/10/2021
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Healthcare, Other, Information Technology, Sales, Executive Management, Medical, Nonprofit and Volunteer Services
Job Description
Corporate Reputation Manager
About the Team

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings his or her own point of view to create a unique experience for the pets and pet parents.

About the Job

Corporate Reputation Manager



The Corporate Reputation Manager plays a central role in developing and implementing PetSmart’s proactive corporate narrative and reputation strategy. This individual will lead initiatives that strengthen PetSmart’s corporate reputation including civic engagement, conference and external award strategies. Additionally, this role will assist in the handling of crises and issues, including management of the social media community management (Social Care) team.

Our ideal candidate will have a passion for telling PetSmart’s story and previous experience creating a corporate narrative and reputation strategy for a large company. The Corporate Reputation Manager will also have a proven track record of problem-solving, using excellent judgment and appropriate discretion and working collaboratively across multiple teams.


ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:

  • Play a central role in developing PetSmart’s overarching and differentiated corporate reputation strategy and narrative
  • Lead initiatives that strengthen PetSmart’s reputation including, but not limited to, civic engagement, conference and external award strategies
  • Partner with the PR/Social Media and Internal Communications teams to tell PetSmart’s corporate story externally and internally
  • Significantly enhance existing external partnerships across the company to drive greater awareness to PetSmart
  • Support the Director of Corporate Communications in crisis and issues management
  • Manage the Social Care team (three social media community specialists)
  • Participate in shared responsibility of weekend social media community management and media line/on-call duty


  • Bachelor's degree in Marketing, Communications, Journalism or a related field
  • 6-9 years of corporate communications experience
  • Previous experience building a corporate brand reputation strategy for a large company is strongly preferred

About the Culture

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • A work-life balance and family events such as movie nights, art events and holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • Starbucks cart—productivity at its finest!
  • “Lil’ Paws” learning center and onsite daycare facility
  • Volunteer events with PetSmart Charities
  • Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
  • Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
  • Explore PetSmart Benefits here: https://benefits.petsmart.com/
Contact Information
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