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Featured Employers
Social Media Manager
Company: PetSmart
Location: Phoenix, AZ
Employment Type: Full Time
Date Posted: 07/31/2021
Expire Date: 11/03/2021
Job Categories: Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Healthcare, Other, Information Technology, Internet/E-Commerce, Sales, Executive Management, Medical, Web Technology, Nonprofit and Volunteer Services
Job Description
Social Media Manager
About the Team

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings his or her own point of view to create a unique experience for the pets and pet parents.


About the Job

Social Media Manager

 

SUMMARY

We are looking for a passionate Social Media Manager to help grow PetSmart’s social media presence and creatively tell its story to millions of pet parents. Our ideal candidate is social media savvy with a track record of leading high performing teams to effectively execute against social media strategies and goals. This individual will define the overarching strategy for each social media channel, oversee all aspects of organic social, and serve as the ‘go-to’ social media expert for various levels of leadership across the business.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:

  • Develop and maintain overarching social media channel strategies for Facebook, Twitter, Instagram, YouTube and TikTok
  • Oversee all aspects of organic social media including the daily editorial calendar, influencer campaigns, paid campaigns, and strategy
  • Directly manage social media specialists who are focused on day-to-day content creation and management
  • Serve as a social media expert internally and work externally with social platforms on their direction, best practices, and new opportunities
  • Stay up to date with trends and best practices to keep channels relevant
  • Regularly benchmark against our peers and provide recommendations on how to make PetSmart’s social media presence best-in-class
  • Report on progress against goals and relevant social media marketing metrics for business reviews and reports for leadership
  • Participate in shared responsibility of weekend social media community management and media line/on-call duty every fifth weekend

EDUCATION AND EXPERIENCE:

  • Bachelor's degree in Marketing, Communications, Journalism or a related field
  • 6-9 years of relevant experience with a large company or agency
  • 5+ years of experience directly managing social media channels and content with demonstrated growth
  • Proven experience working on large, cross-functional marketing campaigns and programs

SKILLS REQUIRED:

  • Exceptional writing and editorial skills with keen attention to detail
  • Deep understanding of social media channels including Facebook, Twitter, Instagram, YouTube and TikTok
  • Keen eye for visual creatives – photographic/videographic experience a plus
  • Collaborative team player with the ability to adapt in a changing environment
  • Proven ability to effectively prioritize workload and perform in a fast-paced environment

 


About the Culture

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • A work-life balance and family events such as movie nights, art events and holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • Starbucks cart—productivity at its finest!
  • “Lil’ Paws” learning center and onsite daycare facility
  • Volunteer events with PetSmart Charities
  • Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
  • Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
  • Explore PetSmart Benefits here: https://benefits.petsmart.com/
Contact Information
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