Company: PetSmart Location: Phoenix, AZ Employment Type: Full Time Date Posted: 07/31/2021 Expire Date: 11/10/2021 Job Categories:
Advertising/Marketing/Public Relations, Arts, Entertainment, and Media, Finance/Economics, Financial Services, Healthcare, Other, Information Technology, Sales, Executive Management, Medical, Nonprofit and Volunteer Services
Sr. Corporate PR Manager - Public Relations About the Team
The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings his or her own point of view to create a unique experience for the pets and pet parents.
About the Job
Senior Corporate PR Manager
The Sr. Corporate PR Manager plays a central role in developing and implementing PetSmart’s corporate public relations strategy. This individual will lead initiatives that strengthen PetSmart’s external storytelling and corporate presence with media and key stakeholders.
Our ideal candidate will have passion for telling PetSmart’s story and previous experience working in corporate PR while executing a corporate PR strategy. The Corporate PR Manager will have excellent writing skills as well as a proven track record of problem-solving, using excellent judgment and appropriate discretion while working with senior leadership.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:
Play a central role in developing and executing PetSmart’s overarching corporate PR strategy including business/financial, sustainability and DE&I storytelling.
Lead day-to-day management of the strategy and work closely with the executive leaders
Design and plan written and verbal communications consistent with corporate strategic objectives including scripts, Q&A’s, press releases, talking points, media pitches, etc.
Partner with the team communications leads to help shape and ensure continuity of PetSmart’s corporate story
Proactively pitch and secure positive media stories that showcase the brand’s executives and corporate narrative
Provide media guidance to executives and thought leaders
Drive positive coverage for the business
Serve as a point-person on various projects that require communication planning and liaising among multiple client groups.
Participate in shared rotation responsibility of weekend social media community management and media line/on-call duty
EDUCATION and EXPERIENCE
Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field
10-15 years of corporate communications experience
Previous experience building a corporate PR strategy and managing scripts, thought leadership, corporate social media platforms and/or executive communication. Experience doing this for a large company is strongly preferred
Corporate storytelling and experience working with national business and/or finance outlets
Investor relations/financial communications experience is a plus
Superior written and verbal communications skills with keen attention to detail
Basic business and financial acumen
Collaborative team player with the ability to adapt in a changing environment
Proven ability to effectively prioritize workload and perform in a fast-paced environment
Ability to adapt to a changing and fast paced work environment
Energetic, assertive, results-oriented, self-starter with the desire and ability to go above and beyond.
Resourceful and proactive; able to work well under pressure with a flexible attitude
Excellent time management and organization skills with the ability to manage multiple projects simultaneously, in a fast-paced environment
About the Culture
Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work!
A work-life balance and family events such as movie nights, art events and holiday festivals
“Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
“Sit & Stay” Café serving fresh breakfast and lunch options
Starbucks cart—productivity at its finest!
“Lil’ Paws” learning center and onsite daycare facility